Spotify confirms tighter verification for Family Plan to curb non-household use

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Spotify co-CEO Alex Norström confirmed on an earnings call that the company is working to identify Family Plan users who do not live together. The company is introducing a QR code verification method that requires scanning the plan manager's phone. When asked about the move, Norström described it as a routine improvement to verification rather than a crackdown. He noted that the Family Plan has existed for roughly 12 to 13 years and represents a significant part of the business.

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