Report Says Next Xbox Could Cost $1,200 to $1,800 at 2028 Launch

Fortune reported this week, citing Microsoft insiders, that the next Xbox could cost between $1,200 and $1,800 when it arrives in 2028. The Verge's reaction is skeptical, arguing that a price that high would be difficult for consumers to accept. The piece notes that former Microsoft executive Mike Ybarra recently said he would not release a console at that price. It also points out that former Xbox boss Phil Spencer has previously acknowledged that consumers are unlikely to pay that much. The Verge questions whether such a price is realistic given Microsoft's stated awareness of consumer limits.