How to Design SaaS Empty States That Guide New Users to Their First Action

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Empty states in SaaS products should do more than fill blank screens — they must explain what belongs there and offer a single, clear next step. Designers should first identify why a screen is empty, since a new account, a failed filter, and a load error each require a different message and action. For new users, headings and action labels should be specific, such as 'Create an interview,' rather than vague prompts like 'Get started.' When a filter returns no results, the interface should preserve the user's search and offer a way to reset it, not redirect them to a creation form. The true measure of a well-designed empty state is whether a new user can turn that blank screen into one saved result and find it again.

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