How small teams can automate customer support with tools they already have

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A guide explains how to set up automated customer support using existing tools such as email rules, saved replies, a help page, forms, and a no-code workflow tool. The approach focuses on handling routing, instant replies, and the most common customer questions. It recommends starting with the ten most frequent questions, writing a saved reply for each, and publishing the same answers on a help page. Inbox rules tag and route incoming email, while forms and a spreadsheet capture requests in one place. The author notes this setup suits teams handling a few hundred tickets a month, and that above roughly 1,500 tickets a month, maintaining the DIY system costs more than proper software.

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