Your Founder's Personal Brand Should Work Like a Bootloader

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Engineering teams will spend an entire quarter removing a single point of failure from a payments service, then never ask the same question about the person whose face is on every conference banner the company pays for. The upside of executive visibility is real, and this guide to building a C-level personal brand that elevates the whole company covers it well, from aligning a leader's public voice with strategy to tracking what that voice does for partnerships, hiring, and funding. But one number rarely shows up in advice like this, and engineers already have a name for it: the bus factor. If

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