Four Marketplaces, One Listing Workflow: What Amazon, eBay, Etsy and Shopify Expect From Your Copy

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If you sell on more than one marketplace, you already know the copy you write for Amazon doesn't survive a trip to Etsy. Same product, different rules — and the rules are not cosmetic. I build listing tools for a living, and here's the cheat sheet I wish someone had handed me before I rewrote the same SKU four times. Amazon — Titles get truncated hard on mobile, and Rufus surfaces content that answers buyer questions directly. Front-load the searchable keywords; save the adjectives.

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