XEdge founder gained 700 users with zero ad spend by prioritising trust over promotion

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The founder of XEdge spent the first two weeks after launch engaging in Discord servers, Dev.to, and LinkedIn without mentioning the product at all. The strategy focused purely on answering questions and being genuinely helpful within relevant online communities. By the time XEdge was introduced, an established reputation meant the initial mentions achieved significantly higher click-through rates than later posts. The product ultimately reached 700 users without any marketing budget. The founder credits the growth to building trust density in targeted spaces rather than chasing broad reach.

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