Why AI Recommends Competitors but Not You: A Gemini Test on Generative Engine Optimization

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A Taiwanese GEO consultancy, CUEGEO, argues that generative engine optimization differs from SEO in that it aims to get brands named directly in AI-generated answers rather than ranked in search results. Citing Gartner and TWNIC data, the author notes that a growing share of consumers now ask chatbots for recommendations, and a Pew study found users rarely click through from AI summaries. In a Gemini test, the author found that its brand recommendations drew heavily on third-party content from platforms like Reddit and YouTube, and that Gemini and ChatGPT cite markedly different sources. The piece recommends checking AI visibility, standardizing brand information, and publishing clear, sourced content on the platforms each AI favors, while warning against fake reviews, which can violate Taiwan's Fair Trade Act, and against guarantees of consistent AI rankings.

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