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Gaming Studio Keeps Shopify, Adds Content Layer to Fix Brand Storefront

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A small gaming studio in Austin, Texas sold merchandise through Shopify, which handled its commerce needs well. Its website still failed to feel like one cohesive brand, a problem its team had blamed on the platform. The article argues that before any migration, the commerce backend and the frontend should be assessed separately to find the real constraint. In this case, the shortfall was in presentation and brand content rather than selling, so the recommended fix was a content layer rather than replacing Shopify. The author suggests trying cheaper options like theme customization first, reserving headless frontends for experiences a theme cannot deliver.

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