Website audit recovers lost traffic by fixing old broken links

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The author of a 15-year-old Brazilian gaming blog conducted an audit on September 28 to address broken external links. They used the Wayback Machine to identify over 40,000 historical URLs, then filtered them down to 1,107 that returned 404 errors. The author prioritized fixing links that still received traffic from external sources or had historical significance. Redirects were only created when a current page covered the same topic as the old content, avoiding sending users to irrelevant pages.

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