Small feedback loops enable faster, lighter product decisions

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Product teams can avoid heavy, research-dependent decision-making by adopting small weekly feedback loops. The method involves weekly identification of a key uncertainty and running a minimal test to address it. Teams then compare their expectations with the actual observations and log the resulting decision and next steps. This documented, shared log makes learning visible quickly, allowing the team to adapt plans based on evidence. The goal is not perfect prediction but enabling timely changes to product direction.

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