US Space Force and Border Patrol Turn to Rodeos to Boost Recruitment

The US Space Force and Customs and Border Patrol are leveraging rodeo events as part of a targeted recruitment campaign. The initiative aims to attract potential recruits from rural and traditionally patriotic communities where rodeos draw large audiences. This unconventional outreach strategy reflects the broader push under the Trump administration to increase staffing numbers across federal agencies. By appearing at such culturally resonant events, the agencies hope to connect with demographics likely to be interested in military and law enforcement careers.