Sanrio Apologises and Cuts Ties With Japanese Spy Drama After China Backlash

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Hello Kitty maker Sanrio has issued an apology following criticism of its merchandise line tied to the Japanese TV series Vivant. The backlash, which came from China, led the company to end its partnership with the spy drama. The article notes the controversy centred on the merchandise collaboration rather than the series itself. Further details about the specific objections raised were not included in the source text.

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