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The 1995 Ganesha Milk Miracle: How India Went Viral Before Social Media

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In September 1995, a widespread belief emerged across India that statues of the Hindu deity Ganesha were miraculously drinking milk offered by devotees. The phenomenon triggered a massive surge of worshippers at temples nationwide, and milk supplies quickly disappeared from store shelves. The event spread rapidly through word of mouth and traditional communication channels, well before the age of social media or the internet. Scientists later explained the occurrence as a result of capillary action and surface tension, natural physical processes that caused milk to appear absorbed by the idols.

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