Sonos CEO Tom Conrad on fixing the app crisis and launching platform Sonos 27

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Tom Conrad, who joined Sonos's board before stepping in as interim CEO during the company's troubled 2024 app redesign, became permanent CEO roughly a year ago. In a recent interview, Conrad reflected on how the botched app overhaul nearly derailed the brand and the structural changes he made to stabilise the company. He reframed Sonos as both a hardware and software business, emphasising that all its products must work together as a unified system. To that end, Sonos is launching a new platform called Sonos 27, which Conrad describes as a fresh foundation designed to improve how every device in the ecosystem functions together. The platform also explores AI assistant integration, though a strained relationship with Google means Gemini is currently unavailable on Sonos devices.

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