Solo founder builds AI-powered B2B medals site with near-zero infrastructure cost
A solo developer launched MedalCraft, a B2B e-commerce platform selling custom medals, trophies, coins, and award plaques to schools, sports federations, and corporate clients across multiple countries. The site runs on a factory-partnership model with no inventory, using Next.js deployed on Cloudflare Pages, keeping total infrastructure costs down to a domain fee. A core feature is an AI configurator that parses customer requirements, generates product mockups, and produces factory-ready specification sheets, replacing the traditional slow email-and-PDF sales cycle. The founder also pursued Generative Engine Optimization, structuring product pages with explicit manufacturer details and schema markup to get cited in AI tools like ChatGPT and Claude. The project was validated through manual inquiries before the AI configurator was built, with the 2026 FIFA World Cup already driving a measurable spike in demand.
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