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Solo dev grows pet AI app to 15,953 impressions in 28 days using organic SEO

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A solo developer building PetSignal, a $2.99 browser-based AI tool that analyzes dog and cat body language from photos, documented 28 days of Google Search Console data showing 230 clicks and 15,953 impressions, with impressions doubling in the second half of the period. Because paid advertising is economically unviable at a roughly $3 average order value, the project relies entirely on organic search traffic to grow. The developer built a content engine of around 35 symptom-focused pages using a single React template and TypeScript data file, allowing site-wide updates and structured data improvements to be deployed in one change. Key lessons included the outsized impact of a single content page driving 54% of all clicks, the importance of internal linking between informational and commercial pages, and the risk of editing titles on already-ranking pages. Rewriting titles on low-performing pages in a clear answer-promise format caused one page to jump from 21 to 533 impressions within two weeks.

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