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Key questions to ask before hiring a Shopify developer for your store

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Hiring a Shopify developer involves multiple decisions, including whether custom development is even necessary or if apps and theme configuration can meet your needs. Businesses typically require a developer for complex checkout logic, custom integrations with ERP or WMS systems, multi-app conflicts, or performance issues tied to conversion rates. Headless Shopify builds using Hydrogen or Next.js cost significantly more — between £25,000 and £80,000-plus — and take far longer to launch than standard Liquid theme projects, making them unsuitable for most stores below £5 million GMV. Before signing a contract, store owners should ask developers about live portfolio examples, how they handle app conflicts, their handoff process, and their experience with the relevant Shopify plan. Development budgets under £3,000 typically cover basic theme customisation, while custom Liquid theme builds generally fall in the £5,000–£15,000 range.

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