Slate Auto partners with Crayola to offer bold color options for its EV truck

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Electric vehicle startup Slate Auto has announced a partnership with iconic crayon brand Crayola to bring vibrant color options to its upcoming EV truck. The collaboration aims to give buyers the ability to personalize their vehicles with bold, Crayola-inspired hues. Slate has positioned customization as a key selling point of its affordable electric truck. The tie-up with Crayola adds a recognizable consumer brand to Slate's marketing appeal as it works to stand out in the competitive EV market.

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