Apple tightens App Store rules against AI 'nudify' apps

Apple has updated its App Store guidelines to more explicitly prohibit so-called nudify apps, which use AI to create intimate images of people without their consent. The change follows heavy criticism over the use of xAI's Grok to generate nonconsensual sexualized deepfakes, some involving minors. Apple did not remove X or Grok from the store, though it reportedly told senators it had threatened to do so. Pressure also mounted at Apple's June WWDC event, where protesters demanded removal of such technology, and in July a San Francisco city attorney ordered Apple to take down 13 nudify apps.