Shopping app Phia accused of cookie stuffing to claim unearned affiliate commissions
Phia, a shopping startup co-founded by Phoebe Gates and Sophia Kianni, is facing allegations of engaging in 'cookie stuffing,' a deceptive affiliate marketing practice. According to a Bloomberg investigation, the app allegedly used this technique to claim commissions on sales it did not genuinely influence or generate. Cookie stuffing involves placing tracking cookies on users' browsers without their knowledge, tricking retailers into crediting the app for purchases. The accusations raise serious ethical and legal questions about the startup's business practices. Phoebe Gates is the daughter of Microsoft co-founder Bill Gates.
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