Rising iPhone 18 Pro prices drive surge in trade-ins and refurbished demand
Apple's iPhone 18 Pro has launched at a higher price point than its predecessor, making upgrades more expensive for consumers. To offset the increased cost, more customers are trading in their older iPhone models at the time of purchase. Experts note that trade-in attach rates for the iPhone 18 Pro series have risen notably compared to the previous year. The higher prices are also fueling greater demand in the refurbished market for older iPhone models.
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