MLB courts younger fans with Olivia Rodrigo track in playoff promo video

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As the MLB Division Series began on October 2nd, the league's main Instagram and TikTok accounts shared a highlight video for the teams still contending for the World Series. The montage showed players from the Brewers, Dodgers, White Sox and others sliding, homering and celebrating, set to an album track from Olivia Rodrigo's latest record. The choice is unusual for a league promotion, since the song is not a single and differs from the soundtrack typically used. The move reflects MLB's broader effort to attract a new, younger audience to the sport.

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