Matic launches quieter Serene robot vacuum at $1,695 with upgrade path for owners

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Matic, the company behind the robot vacuum, has released its first new model since its 2023 debut, called the Serene. The main improvement is reduced noise, with the company claiming a maximum suction output of 52 decibels, roughly the level of a running refrigerator. The Serene costs $1,695, which is $200 more than the current price of the original Matic, and is available now. Matic is offering existing owners an upgrade path, and cofounder Mehul Nariyawala said the device is aimed at people who are highly sensitive to noise.

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