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Meta Announces New WhatsApp Business API Pricing Structure for 2026

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Meta has implemented a new per-message pricing model for the WhatsApp Business API, replacing the old per-conversation system. Since July 2025, businesses are charged for each delivered template message, with rates varying by message category and the recipient's country. A significant change will occur on October 1, 2026, when previously free service messages sent within a 24-hour customer service window will also incur charges after the first 1,000 per month. The cost for these service messages will match the utility message rate, which also varies by country. These official rates are subject to quarterly updates by Meta.

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