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Lessons from building and marketing a crypto tipping platform for creators

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A developer building BuyMePizza, a crypto tipping platform, discovered that finishing the product was only the first challenge. Attracting users proved harder than building the technology, as early site traffic failed to convert into signups. The founder found that visitors were often outside the target audience, since technology enthusiasts did not necessarily need a tipping service. Instead, the lesson was to seek out creators, streamers, and open-source developers who already face the problem the product solves. The article shares seven lessons on distribution, audience fit, and focusing on user needs rather than features.

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