Launch checklist: making a new product findable on Google and AI assistants

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Once early friends have signed up, new users typically discover a product through Google and AI assistants, so findability needs deliberate technical work. The author, from the Serpair team, recommends checking whether a product's name ranks in search, verifying the site in Search Console, and testing how AI tools describe it. Advice includes pairing the product name with its category in page titles and headings, keeping the name identical across platforms, and adding WebSite and Organization structured data with accurate sameAs links. The article stresses that schema alone does not reliably increase AI citations, so visible text should carry the key facts. It also explains that AI assistants can only cite pages their crawlers can access, and outlines robots.txt rules for OpenAI, Perplexity, and Googlebot, plus CDN and firewall checks.

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