Instagram tests long-form video to attract creators, but payment plans remain unclear

Instagram is again testing long-form videos in an effort to draw creators away from YouTube. The platform has not yet determined how, or whether, it will pay those creators. After head Adam Mosseri announced the Features test, creators on Threads and Reddit quickly complained about the lack of monetization compared with YouTube's ad revenue sharing and performance incentives. In a Threads post, Mosseri said Instagram recognizes that economics matter greatly and is exploring several options to help long-form creators earn money. The specifics of those options have not been disclosed.
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