India's Health Ministry Mandates Pre-Approval for Drug Advertisements

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The Union Health Ministry has introduced a new rule requiring pre-screening and approval for drug advertisements. This regulation applies to promotional materials across all media platforms, including print, TV, and digital. The directive was issued on February 27, 2024, and is intended to curb misleading claims in pharmaceutical advertising. The ministry states this will ensure advertisements are accurate and comply with the law before reaching the public.

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