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Diageo India Launches Ready-to-Drink Alcohol Beverages

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Diageo India has entered the domestic ready-to-drink (RTD) alcoholic beverage market. The company introduced its new product line called 'Reds' in select Indian states. This move marks a strategic expansion into the fast-growing RTD category. The launch aims to cater to evolving consumer preferences for convenient beverage formats.

Read the full story at Economic Times

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Diageo India Launches Ready-to-Drink Alcohol Beverages · ShortSingh