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How to Migrate WordPress to Next.js Without Tanking Your SEO Rankings

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Migrating a WordPress site to Next.js involves far more than fetching posts via the REST API — preserving SEO requires maintaining existing URLs, metadata, redirects, sitemaps, and images. The core principle is that nothing Google already indexes should change unless deliberately improved, since altering URLs, content structure, and templates simultaneously destroys accumulated ranking signals. A complete pre-migration inventory of every published URL, rendered content, metadata, and internal links is essential before writing any Next.js code. Standard WordPress WXR exports are often inadequate for page-builder-heavy sites, as they omit rendered HTML and key SEO fields. Tools that capture fully rendered content and structured SEO data can serve as a reliable source of truth throughout the migration process.

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