How One App Used AltStore PAL to Bypass App Store Ban Under EU's DMA
A photo-rating app rejected by Apple under Guideline 1.2 became one of the first apps distributed exclusively through AltStore PAL, an alternative marketplace enabled by the EU's Digital Markets Act. The team signed a developer agreement addendum in App Store Connect, registered their developer ID via AltStore's REST API, and submitted the app for automated notarization rather than standard App Store review. The notarization process took roughly 30 hours and passed on the first attempt, with no content guidelines applied. Hosting requires serving an unmodified Alternative Distribution Package with correct MIME types, alongside a source.json file that enables users to add the app through AltStore. The entire setup took about a week and cost nothing beyond an existing developer account, with the approach currently available to iOS 17.4+ users in the EU, Japan, and Brazil.
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