How Instagram's 'AI info' Label Is Triggered and How to Check Photo Metadata

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A photo edited with a small generative tool, such as Photoshop's Generative Fill, can be tagged as AI media and show an 'AI info' label on Instagram. According to the article, Meta reads industry-standard metadata markers like C2PA Content Credentials, IPTC DigitalSourceType fields, and XMP edit history rather than the image pixels themselves. The piece walks readers through using ExifTool to inspect these markers and to strip them from a copy of the file, while warning that stripping can shift colors or orientation. It also notes that invisible watermarks and Meta's own detection can still trigger the label, and that re-saving or exporting can restore metadata.

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