How auth vendors charge premium prices for security features that cost them nothing
Many authentication vendors charge steep fees for features like Single Sign-On (SSO), multi-factor authentication, and audit logs, despite these having near-zero marginal cost to provide. A website called sso.tax was created specifically to publicly track companies that lock SSO — a 20-year-old standard — behind expensive enterprise tiers. Critics draw a sharp distinction between pricing based on actual resource consumption versus pricing based on permission to flip an already-built switch. The practice is especially problematic in security and compliance features, which are the ones organizations can least afford to go without. This model, sometimes dressed up as 'value-based pricing,' effectively forces businesses to pay a toll on infrastructure that vendors have already built and recouped.
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