Hamburg web developer shares how AI agents handle research, drafts and analysis in his business

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A Hamburg web development business owner describes how he runs his firm with AI agents handling groundwork such as data analysis, sourced research and draft texts. He keeps final decisions himself, especially anything published externally, spending money, or emailing clients. The article outlines five personal rules, including that no figure goes out without a source and that client data is only accessed once cleared. He also reports that AI assistants like ChatGPT and Gemini now drive roughly a third of his enquiries, making them as important as Google. Marketing follows a cycle of measuring, planning, drafting, approving and measuring again, with approval always kept with him.

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