Gumroad niche study finds 7 of 101 search terms have near-zero buyer demand

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A developer scanned 100-plus search terms on Gumroad, collecting data on 715 unique products across 993 observations to assess real buyer demand beyond simple competitor counts. The study used public ratings as a proxy for demand, arguing that ratings require an actual purchase, making them a more reliable signal than the number of products listed. Out of 101 terms measured, seven had five or fewer ratings across their entire first page, indicating little to no buyer activity. The author revealed they had personally built products in four of those dead niches — including bookkeeping spreadsheets and Airbnb spreadsheets — before conducting the analysis. High-volume niches like Blender addons and game assets topped the demand rankings, while the study noted that product supply and buyer demand were largely unrelated metrics.

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