GoPro acquired by Starman Holding for $285M, eyes defense and aerospace markets

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Action camera maker GoPro has been acquired by Starman Holding in a $285 million cash deal, described by the buyer as a merger. The company's founder and CEO Nick Woodman signaled a strategic shift, repositioning GoPro as an imaging and optical solutions firm targeting defense, government, robotics, and aerospace sectors. The acquisition marks a significant departure from GoPro's identity as a consumer action camera brand. The deal comes amid separate controversy involving YouTuber Markiplier, who became GoPro's largest individual shareholder without disclosing the stake in a sponsored review published shortly after.

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