Google's Toronto Event Links Structured Data to AI Search, But No New Rules Apply

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Google's Search Central Live Toronto event featured a session titled 'Structured Data, Quality & AI' alongside discussions of AI Overviews and Agentic Search, signaling that structured data remains relevant in Google's AI-era search strategy. However, Google's own guidance confirms that no additional schema markup is required for a site to appear in AI Overviews or AI Mode. Large language models can infer meaning from unstructured text, making structured data complementary rather than mandatory for AI search surfaces. Experts caution against overstating the Toronto session as proof that schema directly powers all of Google's AI systems. For publishers and enterprises, the practical advice remains unchanged: focus on crawlable content, accurate markup, and sound information architecture.

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