Google's Pixel 11 launch event leans further into celebrity entertainment format

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Google is set to unveil its next Pixel smartphones at a livestreamed event hosted by comedian Trevor Noah, continuing a shift toward celebrity-driven presentations. Last year's Made by Google event featured Jimmy Fallon as host and drew 8.4 million YouTube viewers, up sharply from 1.4 million the year prior. The entertainment-heavy format drew criticism from dedicated Pixel fans who preferred technical deep-dives and executive presentations. Despite the showbiz-style launch, the Pixel 11 Pro is reported to feature notable hardware changes, including a new light element on the rear of the device. Google appears to be doubling down on broad audience appeal even as it risks alienating its core enthusiast base.

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