Google's AI Search Expansion Raises Concerns Among Website Publishers

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Google has been integrating more artificial intelligence features into its search engine, a shift that is keeping users engaged within Google's own platform for longer periods. This trend is drawing criticism from website operators who depend on search traffic to drive visitors to their pages. Publishers argue that as Google's AI delivers answers directly in search results, fewer users feel the need to click through to external websites. The growing reliance on AI-generated responses is raising broader questions about the future health of the open web and the businesses that depend on it.

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