Google Escapes Forced Sale of Ad Exchange Despite Losing Antitrust Case

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A US court has ruled that Google engaged in illegal anticompetitive behavior in the online advertising market, handing the Department of Justice a partial victory. However, the court stopped short of ordering Google to divest its ad exchange, denying the DOJ its most significant requested remedy. The ruling means Google will face consequences for its antitrust violations, but will retain control of its core advertising infrastructure. The outcome is seen as a mixed result, with the government proving wrongdoing but falling short of achieving structural changes to Google's ad business.

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