Google Brings Direct Checkout to AI Mode and Gemini in Canada
Google has begun rolling out direct checkout via its Universal Commerce Protocol to Canadian shoppers in AI Mode in Search and the Gemini app. Eligible products can now be bought within an AI conversation instead of on a retailer's website. The Canadian expansion started on November 4, 2026, with lululemon, select Shopify merchants, Shoppers Drug Mart and Simons as launch partners. Shoppers pay using Google Pay and details stored in Google Wallet, while the retailer remains the seller of record. Google also plans simplified integration through Merchant Center starting next year.
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