Gold Prices Up 54%, Diamond Jewellery Sales Expected to Rise 15-20%

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The Times of India reports a significant 54% surge in gold prices, prompting a shift in consumer behavior. Many buyers are now opting for diamond jewellery as a more cost-effective alternative. Retailers anticipate a 15-20% sales increase in diamond pieces during the upcoming festive season. To meet demand, jewellers are introducing more affordable and lightweight diamond-studded designs.

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