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Gannett partners with Palantir to analyze audience data across its publications

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Gannett, the largest newspaper chain in the United States and parent company of USA Today, has entered into a partnership with data analytics firm Palantir. The deal is aimed at leveraging Palantir's technology to analyze audience data across Gannett's wide network of publications. The collaboration reflects a broader trend of media companies turning to advanced data tools to better understand their readership. The move has drawn attention given Palantir's background in government and defense-sector data intelligence work.

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Gannett partners with Palantir to analyze audience data across its publications · ShortSingh