Reddit Powers 93% of AI Software Recommendations, Study of 241 Categories Finds
A researcher conducted a structured experiment across 241 software categories, querying ChatGPT and Gemini with six buyer-style questions each, generating over 5,000 product mentions and tracking every cited source. Reddit appeared as a source in 93% of categories, feeding 1,202 individual answers, while Capterra — a heavily funded software review directory — appeared in only 12%. The study also found that AI recommendations are less consistent than they appear: in 62% of categories, no single product was named across all six answers, suggesting results shift with minor changes in phrasing. Brands with the widest web presence, such as HubSpot (named across 24 categories) and Salesforce (16 categories), were disproportionately recommended regardless of fit. The findings suggest that visibility in community discussions and independent roundups now matters more than optimized profiles on traditional software review platforms.
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