FTC Accuses Amazon of Manipulating Ad Auctions to Illegally Earn $20 Billion

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The Federal Trade Commission has filed allegations against Amazon, claiming the tech giant illegally generated approximately $20 billion in revenue through manipulated advertising auctions. According to the FTC, Amazon systematically replaced genuine auction outcomes with artificially inflated prices of its own setting. The practice allegedly affected billions of individual ad auctions, distorting fair market competition. The FTC contends that this manipulation allowed Amazon to extract higher payments than a competitive auction process would have produced.

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