FMCG firms absorb rising raw material costs ahead of Diwali
Fast-moving consumer goods companies are facing mounting expenses for key inputs such as palm oil and sugar. These higher costs are squeezing their operating margins, and relief does not appear imminent. To protect goodwill during the festive season, many firms are choosing to absorb part of the increase instead of raising prices for shoppers. The situation raises the question of whether consumers' favourite products will cost more this Diwali.
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