Ferrari Luce EV hits 2026 sales target just two months after launch

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Ferrari has reportedly met its 2026 sales goal for the Luce EV, its Jony Ive-designed electric vehicle, within just two months of its debut. The company had aimed to sell just under 500 units this year and reached that figure this month, ahead of its quarterly earnings announcement. Strong demand from China was cited as the primary driver of early sales, a market where EV adoption is already well established. Ferrari positioned the Luce as a vehicle intended to attract a new generation of wealthy buyers, particularly in China.

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