Facebook to test TikTok-style full-screen video feed to retain users

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Facebook is planning a major redesign aimed at preventing users from migrating to rival platforms like TikTok. The platform's head, Tom Alison, announced that Facebook will begin testing a 'reimagined experience' that launches users directly into a full-screen video feed upon opening the app. Meta has not revealed visuals of the new interface, but confirmed the rollout will initially target countries with strong video consumption habits. A broader expansion to the United States is being considered for the following year.

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