EU proposes Digital Fairness Act to curb addictive design, loot boxes and hidden influencer ads

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The European Commission has published a proposed Digital Fairness Act aimed at online gaming, social media and e-commerce platforms. The rules would target practices that push consumers to spend more time and money online. Targeted practices include misleading prices or product availability, addictive design features such as gaming loot boxes, and influencer marketing that is not disclosed. The Commission says the Act would protect consumers of all ages when shopping or browsing online.

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